Creative Economy Era

Starting from a buzz in the UK, the economy or creative industry is now being adopted by developing countries.
Creative industries are born of the younger generation. Initially led by Tony Blair in 1990. At that time he was a candidate for prime minister of Britain. Era of the 1990s, productivity of cities in the UK has decreased due to the shift of the centers of industry and manufacturing to developing countries.

Developing countries become the alternative because they offer cheaper raw materials, production cost and services. Responding to the condition, Tony Blair and New Labour Party established the National Endowment for Science and the Art (Nesta), which was aimed to fund the development of the talents of young people in the UK.

After winning the 1997 general election, Blair became British prime minister to form the Creative Industries Task Force. The goal is to raise public awareness about the contribution of creative industries to the UK economy. The agency is under the Department of Culture, Media and Sports (DCMS). In 1998, DCMS published the results of the UK's creative industries mapping the first time.

Creative industries are defined as the industry comes from the utilization of creativity, skill and talented individual. Utilization to create prosperity and jobs to produce and exploit the creative and inventive individual.

There are 14 sub-sectors of creative industries, namely advertising; architecture; art market; craft; design; fashion; video, film and photography; interactive games; music, the performing arts; publishing and printing; computer services and software; television and radio; and research and development.

With the appointment of the Ministry of Commerce, Ministry of Industry, and Ministry of Tourism, to oversee the creative economy, the industry is expecting a lot. First, about the constraints of piracy works. The low purchasing power of people makes piracy of creative works continue more and more. As a result, creative ideas are often reduced which in turn causes degradation of creativity.

Secondly, it is about the issue of financing constraints. Being not admitted by the bank, creative economic activity is not supported by bank. The lack of capital cut of creativity because they only work by order only, rather than the idea itself.

Thirdly, it is about the increasing of human resource capacity. Education in the field of creative industries is still lacking. In fact, the contribution of creative industries in the national economy continues to rise. The development certainly needs creative, innovative, and reliable workers. Creative workers will not possibly be created without education in the field of creative industries.

Tips Before Starting Franchise Business

There are several elements should be known if the business can be franchised or not. First, credibility, in this case, potential franchisee must be a trusted figure in the eyes of prospective franchise buyers. Trusted here could be interpreted as a strong brand appeal in the eyes of consumers, both corporate and product brands. Second, the uniqueness and differentiation of business and different from other businesses. Third, operational systems and formulas business could be duplicated in the short term business partners. Fourth, the profit margin is to be divided between the franchisee and franchisor to enable franchisor achieves return on investment rapidly.

An eligible business if the business franchised front mass. Then, services or products offered must also have the value added that can be used as a magnet for consumers. For example, the business of selling batteries, oil and shock absorber which then add value in the form of free installation.

If you want to be a franchisee, you should be objective before judging, you could be a right franchisee or not. This is because the franchisee is not easy, to know the ins and outs of the business and control tasks are good franchisees. You must establish standard operating procedures (standard operating procedure / SOP) and training programs, have managerial skills, designing marketing programs, making the location determination of standards and auditing standards, and others.

To become a franchisee, first, to master the science of business right from the tilled field. Second, be able to become a leader (management) is strong. Third, a spirit to serve, especially in business services such as the restaurant business. Although no science, no money, but do not have a soul to serve, do not take the nature of service businesses such as restaurants or other services.

To summarize, there are five steps to do to become the franchisee. First, conduct a preliminary evaluation, especially to see the feasibility of the business to be franchised. Second, if the conclusion is reasonable, then develop a franchise package. Third, sell and market franchises (can be done as we go along). Fourth, transforming the organization from which only sold the business to business (can be done while the road). Fifth, improve the system. This can be done as we go along.

However, businesses that will be franchised should have a minimum three-year road. Consideration, to be known the historical performance. However, with some reasons, really does not matter if the new business directly franchised, provided that it has and there are prospects of a feasibility study for it. Financial projections measured from the financial targets that might happen, not just a historical analysis of performance.

Latest Business Opportunity

Starting business can begin from the trend issue. For example, recent issue is epidemic of swine flu.
Many people in the world are panic because of the disease. So, they need solution to prevent the disease. Certainly the business I mean is how to prevent swin flu. You can produce or sell like masker, vitamin or other products or services which can prevent swin flu.
About how to market health product? You can find many tips or strategies to promote health products on internet.