In marketing, there are many strategies to win the competition.
For example, by giving image to the product as lifestyle can encourage consumers
To buy the product. The other strategy, by adding more values to product,
by joining the product with the other product to get competitive advantage.
What about green marketing?
Green marketing is combination of publicity and marketing. It can be said
As soft marketing. What is the advantage of green marketing?
Green marketing is giving an image that the company cares to the environment
as social contribution. It is hot issue about global warming, any business should care
environment to avoid nature disaster. Then, many people in the world think
seriously about environment and solution. Green marketing creates positive image of
The product to people indirectly, softly but deeply. It is long term strategy. The positive effect is soft but will be long time, because this strategy touches the human feeling. Positive action will result positive response as like Newton law.
How to do green marketing?
Firstly, company or industry should care to the environment around them. Then, the industry should avoid to produce non-recycled products. The other example, by giving trees to people to plant, educating to students at school about the important to sustain forest life, and many other ideas to save our earth while sustaining our business or industry .
What is your opinion?
