There are several elements should be known if the business can be franchised or not. First, credibility, in this case, potential franchisee must be a trusted figure in the eyes of prospective franchise buyers. Trusted here could be interpreted as a strong brand appeal in the eyes of consumers, both corporate and product brands. Second, the uniqueness and differentiation of business and different from other businesses. Third, operational systems and formulas business could be duplicated in the short term business partners. Fourth, the profit margin is to be divided between the franchisee and franchisor to enable franchisor achieves return on investment rapidly.
An eligible business if the business franchised front mass. Then, services or products offered must also have the value added that can be used as a magnet for consumers. For example, the business of selling batteries, oil and shock absorber which then add value in the form of free installation.
If you want to be a franchisee, you should be objective before judging, you could be a right franchisee or not. This is because the franchisee is not easy, to know the ins and outs of the business and control tasks are good franchisees. You must establish standard operating procedures (standard operating procedure / SOP) and training programs, have managerial skills, designing marketing programs, making the location determination of standards and auditing standards, and others.
To become a franchisee, first, to master the science of business right from the tilled field. Second, be able to become a leader (management) is strong. Third, a spirit to serve, especially in business services such as the restaurant business. Although no science, no money, but do not have a soul to serve, do not take the nature of service businesses such as restaurants or other services.
To summarize, there are five steps to do to become the franchisee. First, conduct a preliminary evaluation, especially to see the feasibility of the business to be franchised. Second, if the conclusion is reasonable, then develop a franchise package. Third, sell and market franchises (can be done as we go along). Fourth, transforming the organization from which only sold the business to business (can be done while the road). Fifth, improve the system. This can be done as we go along.
However, businesses that will be franchised should have a minimum three-year road. Consideration, to be known the historical performance. However, with some reasons, really does not matter if the new business directly franchised, provided that it has and there are prospects of a feasibility study for it. Financial projections measured from the financial targets that might happen, not just a historical analysis of performance.
